Updated: May 18, 2022
Retail’s last-mile delivery operations have become an integral part of the eCommerce industry. In recent times, the demand for online buying has grown multifold. There is a paradigm shift in the retail industry as many companies and retailers are making efforts to become smarter and provide delightful delivery services. This makes faster and transparent delivery not an option but a priority.
What is last-mile delivery in retail?
The last lap of the supply chain process is the last mile delivery and it is an integral part of any logistics service management. It refers to the transportation of goods or packages from the point of distribution to the delivery endpoint which is often the personal house of the customer (final delivery destination).
The major aim of this last-mile delivery is to deliver the goods as fast as possible, and dispatch packages at affordable costs and accurately to the end-users doorsteps. This aspect of a logistic process in retail last-mile delivery is very important as there are factors that the customers want, they are swiftness, timeliness, and exactness particularly of the shipment deliveries after reaching the last mile. These factors are vital because it secures loyalty and competency between the management of the transportation hub and its customers.
Why is it important to digitalise retail last-mile delivery operations?
1. Intelligent Routing and Scheduling System
Intelligent routing offers customers the benefit of having the fastest means of communication and interaction with the right agent. It performs this activity by capturing the customer’s inquiry through omnichannel (voice or digital or social channels) and then routes it based on data collected about the customer to the appropriate agent who can effectively handle the issue raised through an organised scheduling system, thus helping the agent to deliver a one-on-one contact knowledgeable service.
The integration of tools such as Artificial Intelligence (AI) and Machine Learning (ML) in the software developed for retail last-mile delivery distribution affords accurate routing and delivery systems merged with a skill-based route that reduces last-mile delivery costs.
2. Improved Visibility and Collaboration
The matter of transparency and freight visibility is a fundamental fragment of any shipping logistics service provider in terms of retail last-mile delivery. Customers get real-time updates pertaining to their orders and active communication between the carrier and the final consumer thereby creating a level of trust, loyalty, increased rapport, transparency and counter delivery issues.
Inquiries and many other questions from the customers can be attended to especially when logistics providers and their suppliers collaborate on supply chain visibility just by clicking a push-button enabled in the software. There are also some combined and profitable tech-enabled platforms that have emerged and typically support real-time supply chain visibility in the last mile retail distribution process, they include TMS, CRM, CMS, and WMS.
3. Efficient Third-Party Management
For efficiency in last-mile strategies in retail and logistics, partnering with a third-party logistics provider is good. However, managing them efficiently is more important. The retail last-mile delivery software will help to meet the demands and demands of your customers and staff (on a contract or not on a contract).
The logistic software developed is a platform that has the capacity to enhance routing optimisation, control supply chain distribution, and time management and reduce cost in a bid to maintain a degree of steadiness and perfect performance in real-time across the supply chain network.
4. Real-Time Tracking and Tracing
Another very vital reason to advance your retail last-mile delivery operations using computer technologies is to serve the purpose of real timing starting from the beginning of a transaction to the end of it in a transparent manner. For example, as a matter of on-time delivery in last-mile retail distribution, the goods conveyed are necessary to be tracked from the source to the final consumer (destination) by efficient electronic trace.
This is mostly done to help consumers get the right products at the right place and time by being able to identify and locate their products in supply chain processes according to the customer's requirements. This augments unmatched visibility and significantly influences customer experience and order fulfilment. The self-service will help reduce order status calls to customer service, resulting in increased loyalty as they would be able to validate their goods at the point of sale.
5. Data Science, Machine Learning and BI for Better Decision Making
As technology advances day in and day out, there are new developments of tools such as Business Intelligence and Machine Learning. These tools will help you to have an overview and an in-depth knowledge of how your business is going in the actual time during which the last mile delivery transaction took place. In addition, BI and ML will help you to analyze your business data, make predictive analyses in a way that macro Key Performance Indicators (KPIs) can be tracked and by this, conclude on the best decision to make to grow your business within the shortest possible time.
Roan's Last Mile Software for Retail
Roan's FarEye retail last-mile delivery software empowers enterprises with fully customisable solutions, automatic order allocation and dispatching, chatbot-based customer support, real-time dynamic routing, flexible delivery scheduling, customer live delivery tracking app and electronic proof of delivery.